The brief is, thus, exclusively political in nature and, we believe, unique in this regard. It sets out some of the bigger macro-forces at play, with the 2019 national and provincial elections as the backdrop, before focusing exclusively on the three biggest political parties: the African National Congress, the Democratic Alliance and the Economic Freedom Fighters.
In this way, it attempts to identify the internal challenges and obstacles currently facing each of them and how those forces might play out over the coming months. Ultimately, it is designed to help our clients better understand the internal but powerful forces behind the scenes which so often drive external positioning and policy.
